Ladbrokes has successfully established a mobile betting service compatible with iOS, Android and Windows OS. The apps are particularly suitable for players who want to access their accounts from any location.
The platform was set up to target 4 Premiership Football matches over 2 weekends; Liverpool, Man Utd, Spurs & West Ham. The Keywords were only targeted at users who were posting about odds or placing a bet on the matches. The campaigns ran for a total of 4 days (2 consecutive weekends)